PRIVACY POLICY

Rural Data Services

Last updated: June 2026

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Rural Data Services (ABN 24 118 597 567) respects your privacy and is committed to protecting your personal and business information. This policy outlines how information is collected, used, stored and disclosed across our website and services.

Your access to or use of this website is conditional upon your acceptance of this Privacy Policy. By accessing or using the website, you agree to be bound by it. If you disagree with any part of this policy, you do not have our permission to access or use the website.

If you have any questions, please get in touch at steph@ruraldataservices.com.au.

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1. INFORMATION WE COLLECT

We may collect the following types of information:

Personal information

- Name

- Email address

- Phone number

- Business details

Business and operational information

- Livestock data and records

- Compliance records (e.g. NLIS, LPA, WHS-related data)

- Farm systems and operational information

Website and technical data

- IP address

- Browser type

- Pages visited

- Basic analytics data

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2. HOW INFORMATION IS COLLECTED

Information is collected when you:

- Make an enquiry or booking

- Complete a form on this website, including the Livestock and Farm Systems Health Check

- Sign up to our newsletter or email list

- Engage our services

- Provide documents, access or data as part of a project

- Interact with the website generally

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3. WHY INFORMATION IS COLLECTED

Information is collected to:

- Deliver agreed services

- Communicate with you and respond to enquiries

- Send Health Check results and follow-up information you have requested

- Send newsletters or updates you have signed up for

- Manage projects and client work

- Improve our systems and processes

- Meet legal or compliance obligations

Information will not be used for unrelated purposes without your consent. You can unsubscribe from our emails at any time using the link included in every email.

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4. DISCLOSURE OF INFORMATION

Rural Data Services does not sell or share your information.

Information may be disclosed where required to deliver services (for example, working within platforms such as NLIS or software systems you use), or where required by law. Only the minimum necessary information will be used in either case.

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5. CLIENT INFORMATION

Information collected in the course of providing services to clients is handled with strict confidentiality and is covered by the terms in our service agreements. It is not used for any purpose outside the agreed scope of work.

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6. THIRD-PARTY PLATFORMS

Our services may involve third-party platforms such as livestock data systems, website platforms and cloud storage or communication tools. Rural Data Services is not responsible for the privacy practices of these platforms. Clients are encouraged to review their individual policies.

This website may also contain links to external websites operated by other parties. These links are provided for reference only. We do not control those websites and are not responsible for their content or privacy practices. Our inclusion of a link does not imply endorsement of the material or any association with the operator.

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7. COOKIES AND WEBSITE TRACKING

Our website uses cookies and third-party tools to understand how visitors use the site and to support our marketing. Cookies are small files stored on your device when you visit a website. You can adjust your browser settings to disable cookies if preferred, though this may affect how some parts of the website function. A cookie consent option is available on our website where required.

We currently use the following tools, along with others that serve similar purposes:

Google Analytics

Used to collect information about how visitors use our website, including pages visited, time spent on site and general location. This data is aggregated and does not identify individuals. If you would like to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. Google's privacy policy is available at policies.google.com/privacy.

Microsoft Clarity

Used to record anonymised session data including heatmaps and general browsing behaviour. This helps us understand how the website is used and where improvements can be made. Microsoft's privacy policy is available at privacy.microsoft.com.

Meta Pixel

Used to track visits to our website for the purpose of measuring the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our site. Meta's privacy policy is available at facebook.com/privacy/policy.

Other analytics and tracking tools

We may also use other analytics, session recording or advertising tools that serve similar purposes to those listed above. Where we do, those tools are used in the same way — to understand website usage and support our marketing — and the same principles around data handling apply.

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8. USE OF ARTIFICIAL INTELLIGENCE TOOLS

Rural Data Services uses AI tools as part of our internal business operations. This includes tasks such as drafting and editing copy, research, business planning, and our own marketing and content creation. We are also working toward using AI tools for scheduling, automations and data analysis.

We do not enter identifiable client information into AI tools. Where any data is used in an AI context, it is de-identified before use.

AI-assisted content is always reviewed and edited before use. We do not publish or deliver AI-generated content without human oversight.

This approach reflects our commitment to using AI practically and responsibly, in a way that supports our work without compromising client confidentiality.

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9. CHILDREN'S PRIVACY

This website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to inform them that they cannot use this website.

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10. DATA STORAGE AND SECURITY

Reasonable steps are taken to protect your information, including secure systems and platforms, restricted access to client data, and safe handling of documents and records. However, no system can guarantee absolute security, and no data transmission over the internet is completely secure.

Your information is stored and managed through Wix (our website platform) and the email tools we use to communicate with you.

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11. ACCESS AND CORRECTIONS

You may request access to the personal information we hold about you and ask us to correct anything that is inaccurate. Requests can be made by contacting us at steph@ruraldataservices.com.au.

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12. CHANGES TO THIS POLICY

This policy may be updated from time to time. The current version will always be available on our website. The date at the top of this page reflects when it was last revised.

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13. CONTACT

For any questions regarding this policy, please contact:

Steph

Rural Data Services

steph@ruraldataservices.com.au

Guyra, NSW

ABN 24 118 597 567

ruraldataservices.com.au